SEO Techniques
Useful SEO optimisation techniques are many. The Yoast plugin with its features can really help you optimise your website. You can begin by using appropriate names for your website and pages which would reflect what they actually contain, as well as making them easy to read for both humans and search engines. You can also make your site friendly for mobile devices, and entering in meta descriptions, and having good back links. Giving attention to these things will improve your SEO optimisation techniques.
Web Analytics
Website analytics takes information from websites and analyzes it taking the behavior of users and then tries to improve the website. Google provides Google Analytics, and Google Lighthouse to name a few. They give you reports on the usage of your site, and help you to see what is happening.
WordPress Implementation
Here are some ways to get started!
- Make sure “discourage search engines” is not checked.
- Use good key words at the start of your titles
- Meta descriptions with key words
- Internal linking
- Link to popular websites
- Keep your headings in logical order
- Keep your site secure with https
- Use permalinks
- Use mobile friendly themes
- Breadcrumb navigation
- Keep things updated
- Use a sitemap
- Alt on your images
- Use a caching plugin to speed up your site
- Use an SEO plugin
WordPress SEO Options
- AIOSEO good for local businesses and WooCommerce stores.
- WP Rocket good for boosting site loading speeds.
- The SEO framework good for speed and automation.
- Yoast SEO good for beginners with content analysis and readability scoring.
- Squirrely SEO has an AI consultant, and can provide you advice for your content.
Authors Choice
I am deciding to use Yoast SEO because it is recommended for beginners, and also because this is the one we will being using for classwork.
Click here for information on SEO Optimization techniques.